Brand Identity – Elemental Creative

BRAND IDENTITY

Branding That Makes People Remember

(Instead of confusing you with that other business that kind of does something similar)

Let’s build a visual identity that’s as distinctive as your fingerprint—and approximately one million times more useful for making money.

modern, collaborative studio branding services for creative entrepreneurs evocative, harmonious visuals

Elemental Creative

Your Brand Is Giving "Designed By Committee"

Maybe you used a logo maker and picked the first thing that didn’t make you actively cringe. Maybe you tried to DIY your color palette using “colors that represent success” according to some article you found at 3am. Maybe you hired someone cheap on Fiverr and got exactly what you paid for.

Whatever the origin story, the result is the same: a brand that doesn’t make anyone feel anything, least of all you.

Think about your own buying experiences and what feels like a big YES for you. If people don’t feel anything, they don’t remember you. If they don’t remember you, they don’t buy from you.

THE SOLUTION

A Visual Identity That's Actually YOUR Identity

Good branding isn’t about following design trends or picking the “right” colors according to color psychology charts written by people who’ve never sold anything in their lives.
It’s about creating a visual system that:

Reflects who you actually are (not who you think you’re supposed to be)
Appeals to your specific ideal customer (not to everyone with a pulse and a credit card)
Stands out in your industry (instead of blending into familiar tropes and overused fonts)
Works consistently across everything (so you look professional, not like you have a brand identity crisis)

I create brands that make people stop scrolling and pay attention. Brands that your ideal customers see and think, “Okay, THIS looks interesting.”

How It Works: From Bland to Brand

Discovery

We dig deep into what makes your business unique, who you’re trying to reach, and how you want people to feel when they interact with your brand as well as your long-term goals.

CONCEPT DEVELOPMENT

I create initial design directions based on everything we discussed. You pick the one that makes you want to show it to everyone you know.

Refinement

We perfect every detail until your brand feels exactly right—distinctive enough to stand out but authentic enough to feel like you. Chic, credible, and authentic.

Delivery

You get all your brand files, a super elite branding guidelines document, and the confidence to use them like the business owner you are.

“Emily somehow, magically and mystically, saw the vision I had in my heart for exactly how I wanted my website to look and function. I was in awe when I first saw I, and I felt such relief as well because I have someone now who has the tech-brilliance to bring a clarity and integrity to the vision of my work.”

“Emily is a genius. It’s a big word, but after knowing and working with her for 10 years, I have seen nothing but evidence for such enthusiastic praise. She takes the enchantment of the formless and necessity of form to create portals of magic for every project she touches.”

“Hiring Emily was a life-changing decision for me. Since launching my new website copy, I’ve had the most success with my business in the last two months than the last four years. I finally have confidence to talk about my work and have time to create more products and services to further benefit my clients.”

What's Included

My brand identity package includes everything you need to make your business’s personality instantly recognizable.

Brand strategy (the part most designers skip)
primary logo + variations that are modern, distinctive, memorable
Strategic colors chosen for your specific business and audience
Fonts that communicate your brand personality
Brand Guidelines so you and your team know how to use it consistently
Patterns, icons, graphics, photo treatments for a cohesive look
Business card that makes you beam with pride

The Girl Behind the Brand

Hey, I’m Emily

For 20 years, I’ve helped mostly women entrepreneurs and authors (and a few good men) engage and build their communities with compelling copy and design. New businesses, old businesses, online courses, books, oracle decks, product packaging. I’ve designed it all. But what most people seek me out for is the Golden Thread Method, my signature offering of combining copy, brand identity, and website design into one fun, collaborative process. As a team, we will find solutions that feel true to your personality and the people you want to serve.

FAQs for Clients

How many logos will I receive?

You will receive your primary logo both in a horizontal and vertical layout along with a sublogo/brand mark that you can use as a standalone image in place of the full logo (sort of like the Nike swoosh).

What's your turnaround time?

It depends on the scope of the project and my availability, but I am usually available to begin in 2-4 weeks, and a typical visual branding project takes 2-3 weeks.

Who owns the copyright?

You! You’ll sign a client agreement before our work begins that states you hold the copyright of all work I deliver in your final project.

Can I add on other design needs?

Sure! Just let me know what you need in our consult, and I’ll include it in your proposal.

I have branding but want you to design my website.

Great! You can book me to do just a website design with your existing branding.

How often should I refresh my branding?

It’s time to re-evaluate and refresh your visual branding if there’s a significant shift in the direction of your business and you’re offering something new or offering it to a new audience. Your old branding may still be resonating with this message…but it may not, and a renewed vision can help signal this shift in your offerings or mission.

Do you design books?

I sure do! You can view the books and oracle decks I’ve designed in my Portfolio.

Let’s Collaborate