Copywriting – Elemental Creative

COPYWRITING

Great copy could be the difference between maybe and yes. Let's get to yes.

Strategic copywriting that connects with customers and converts them into clients—no sleaze, no hype, no making you sound like a used car salesman with a thesaurus.

modern, collaborative studio copywriting services for creative entrepreneurs inspiring authentic connections

Elemental Creative

Your Website Copy Is Probably Killing Your Sales

Let’s be honest: Most business copy falls into one of two categories:

Category One: So bland and vague that it could apply to any business in your industry. “We provide quality solutions to meet your needs.” Cool. So does everyone else.

Category Two: So desperate and salesy that it makes people want to take a shower. “LIMITED TIME OFFER!!! BUY NOW BEFORE IT’S TOO LATE!!!” (Narrator: It’s never too late. The offer runs continuously.)

Neither approach works because neither one treats your potential customers with genuine intelligence and care.

THE SOLUTION

Copy That Sounds Like You (But Better)

Great copy does three things:

Connects emotionally with your ideal customer so they feel seen and understood
Communicates clearly what you offer and why it matters (without corporate or woowoo jargon that makes everyone’s eyes glaze over)
Converts visitors into customers by showing tangible outcomes, benefits, and proof that you can solve their problem

I write copy that does all three. In your voice. With your personality. But with greater specificity and strategy…aka. better at actually selling things.

How It Works

WE TALK

My Intake Questionnaire is a deep dive into your business, your customers, your offers, and what makes you different. You answer the questions. We discuss. We both learn things.

I WRITE

I take everything you told me and turn it into strategic copy that actually sounds like you (the professional version of you, not the 2am-worry-spiral version). I may do additional market research depending on your niche.

WE REWRITE

You tell me what works and what doesn’t. We refine. We polish. We make it perfect. You walk away with copy that finally does your business justice instead of underselling what you offer.

WE LAUNCH

If you’ve booked me to design and build your website as well, I’ll deploy your fresh copy across a beautiful new online home. If not, you can easily pass it off to your web designer or update your website yourself.

Meggan Watterson
Author and Feminist Theologian

“Emily somehow, magically and mystically, saw the vision I had in my heart for exactly how I wanted my website to look and function. I was in awe when I first saw it, and I felt such relief as well because I have someone now who has the tech-brilliance to bring a clarity and integrity to the vision of my work.”

Rochelle Schieck
Founder of Qoya Inspired Movement

“Emily is a genius. It’s a big word, but after knowing and working with her for 10 years, I have seen nothing but evidence for such enthusiastic praise. She takes the enchantment of the formless and necessity of form to create portals of magic for every project she touches.”

Cameron Giles
Founder of Love Glow Intuitive Energy Healing

“Hiring Emily was a life-changing decision for me. Since launching my new website copy, I’ve had the most success with my business in the last two months than the last four years. I finally have confidence to talk about my work and have time to create more products and services to further benefit my clients.”

Becca Kannapell
Co-Founder and Owner of POUND Jewelry

“Emily made our dream logo come true after YEARS of working on it with various artists and modalities. She took ALL of the elements, energies, aesthetics, visions, and overall crux of our mission and wove it together into a visual representation of who we are as a company. She thrills us.”

Madeline Giles
Author, Somatic Counselor, Founder of Angelic Breath Healing

“Hiring Emily is one of the best things I’ve gifted my business. When looking for a copywriter, I wanted someone who could write well while delivering the energy behind the concepts and words. Emily gets it! She is masterful at translating ideas to crystal clear copy, and I feel so blessed to work with her.”

What's Included

My website copy package includes very page written to work together as a strategic sales system. I can also develop content for your courses, sales emails for your next launch, or you can hire me as your writing coach.

Home page that hooks them
About page that builds trust
Service pages that convert
Contact Page that's actually inviting
Terms + Policies that cover your butt
social media bio that packs a punch

The Girl Behind the Brand

Hey, I’m Emily

For 20 years, I’ve helped mostly women entrepreneurs and authors (and a few good men) engage and build their communities with compelling copy and design. New businesses, old businesses, online courses, books, oracle decks, product packaging. I’ve designed it all. But what most people seek me out for is the Golden Thread Method, my signature offering of combining copy, brand identity, and website design into one fun, collaborative process. As a team, we will find solutions that feel true to your personality and the people you want to serve.

FAQs for Clients

Will it really sound like me?

My superpower in life is writing the voices of other people (I studied playwriting at Juilliard!). Also, words are incredibly subjective, so the final product will likely be an overall strong structure with a mix of my words and some of yours. We’ll iron out any, “I wouldn’t use that word” moments in rewrites.

What's your turnaround time?

It depends on the scope of the project and my availability, but I am usually available to begin in 2-4 weeks, and a typical website copy project takes 2-3 weeks.

Who owns the copyright?

You! You’ll sign a client agreement before our work begins that states you hold the copyright of all work I deliver in your final project.

Do you charge a commission?

Nope. Some copywriters charge a percentage of sales from copy they write, but not me. I will quote you a flat fee for your project, and that is all you pay. Easy!

I want to write it, but will you edit?

Absolutely. Many of my clients love to send me their blog posts for me to edit and write catchy subject lines, calls to action, etc.

Can I hire you to write my blogs and newsletters?

Yes. For the best availability and fastest turnaround, you can retain my time for a set number of blogs or posts per month.

Will you be my writing coach?

Absolutely! I will create a custom coaching package based on your needs and budget and how often you want to work on your writing. I can also help you develop your writing practice and help you stay accountable to (finally!) finish your book.

Let’s Collaborate

Great copy could be the difference between maybe and yes. Let's get to yes.

modern, collaborative studio copywriting services for creative entrepreneurs inspiring authentic connections

Your Website Copy Is Probably Killing Your Sales

Copy That Sounds Like You (But Better)

How It Works

Meggan Watterson Author and Feminist Theologian

Rochelle Schieck Founder of Qoya Inspired Movement

Cameron Giles Founder of Love Glow Intuitive Energy Healing

Becca Kannapell Co-Founder and Owner of POUND Jewelry

Madeline Giles Author, Somatic Counselor, Founder of Angelic Breath Healing