Mary Jane’s branding and website project was my favorite type of project: one in which an artist and creator comes to me and asks for — REINVENTION. And positioning multiple offerings that seem not to go together, but actually do. Mary Jane wanted to position herself first and foremost as a singer songwriter. However, her work as a facilitator of vocal meditation and Iowa City-based vocal studio still fit under the bigger umbrella of music. I created two sub-brands for MJ’s other businesses that are still harmonious design-wise, with one online home for all her offerings to make life simple. The takeaway from her brand and website is that Mary Jane makes music to heal, in all the beautiful forms that takes.