This project was my signature branding balancing act between the practical and mystical, the tangible and the spiritual. Hilary is an incredible healer with the most grounded energy. She’s just as likely to spend a week at a silent meditation retreat as she is to blast Wu-Tang Clan on the ride there. It was so much fun to find the pops of her punk rock personality in the landscape of her decades of experience working as a birth and death doula. This brand and website is for a new offering and business, so part of our work together was crafting her packages and forming a brand message that speaks to this evolution of her work while reflecting her decades of experience. The result is a brand that feel like coming home while also representing a new beginning. If you’re looking for a completely bespoke, 1:1 healing program, check out Hilary’s Desert Sage journey. Her kindness and care are bottomless, and you’ll be in very good hands.