Madeline is a longtime copywriting client who I was thrilled to collaborate with on her first book, which I designed both as an e-book and a print book. Since I do so much digital design, it’s really exciting to make something people will hold in their hands, fill with their favorite bookmarks, and scribble in the margins. I sourced antique-style etchings for the illustrations to match the book’s theme of dreams: visions and images barely etched into the surface of consciousness. Since this is also the first volume in a series, I also wanted to craft a design that could be repeated with different colors for future volumes.

Once the book was complete, I also designed the e-book for Madeline’s accompanying course on dreaming. Since we needed harmonious images that were larger than the etchings, I created images using AI, inspired by the dream images in the course. Antique and future-trippy all at once.